Marketing Your Business in the Digital World
November 14 @ 9:00 am - 12:00 pm
Two-Part Workshop Series
Dates: Saturdays, November 7 and 14
Time: 9:00 AM–12:00 PM
Fee: $35 for both sessions
Learn how to promote your business and reach more customers. These two workshops build on each other, so registration includes both sessions.
Please note: You must have been in business for at least one year. You must also complete the assigned pre-work before class. Space is limited, so register early!
What You’ll Learn
Marketing Basics
Learn how to share your message and show customers what makes your business unique. You’ll also work on your elevator pitch, value proposition, and marketing plan.
Next, you’ll work with a SCORE mentor in a small group to create a marketing plan for your business. You’ll then share your plan and get helpful feedback.
Digital Marketing
Once your marketing plan is in place, you’ll learn how to reach customers online. Topics include:
- Search engine optimization (SEO)
- Social media marketing
- Content and email marketing
- Online advertising
- Website traffic and marketing results
You’ll also create a digital marketing plan with ideas for social media, email, text messages, and online ads.
Workshop Leaders
Danny Sapir, Workshop Creator and Presenter
Danny helps small businesses grow through marketing, branding, and business strategy. He has launched and grown three technology companies and has served as a SCORE mentor since 2017.
Frank Camacho, Breakout Room Facilitator
Frank has been a certified SCORE mentor for 11 years. He brings years of marketing experience in the travel, hospitality, and technology industries.
Tools and Resources
After completing the course, you’ll receive helpful documents and tutorials to guide your marketing efforts. You’ll also receive a certificate of completion.
Register now to build your marketing skills and help your business grow!
Refunds are only available if the event is canceled.
SCORE is a nonprofit organization. Your registration fee helps support its programs and services for small businesses.
