Applications open for Small Business
November 29, 2025 - January 16, 2026
PROGRAM OVERVIEW
To help small businesses grow, innovate, and support their local communities, American Express is teaming up with Main Street America this Small Business Saturday® to launch the Amex Shop Small Grants Program. The Program will provide an initial $5 million to fund 250 grants of $20,000 each to eligible small business owners across the U.S. Plus, every time an American Express Card Member shops with their eligible Card at a qualifying U.S. small business on November 29, 2025, American Express will donate an additional $1 to fund additional grants.1
The Amex Shop Small Grants Program reflects the shared commitment of American Express and Main Street America to champion small businesses that strengthen communities and help local economies thrive.
Applications will be open from Small Business Saturday, November 29, 2025, to Friday, January 16, 2026 at 11:59 CT.